Social media has transformed the way we live and work. With over 2.7 billion active social media users worldwide, social platforms have revolutionised how we communicate with one another. Social media for businesses is no longer optional and brands must become more communicative with consumers, creating engaging content which has a clear call to action to capture leads and convert them into customers.
We help our clients create the very best content to help warm up the sales pipeline to ensure that no opportunities are missed. We manage a number of social media channels for a variety of clients so here are our five top tips on how to manage your own, to help you grow your community.
- Focus on quality
Quality beats quantity. Quality content should be relevant, helpful and shareable. The value of social media to businesses is in the ability to promote quality content that builds engagement. Budget can often be a restriction so it is better to focus efforts on creating content relevant to your audience.
- Use scheduling tools
Scheduling tools will help you with your posting strategy. Certain platforms, such as Hootsuite, will help you identify popular times for posting in your community, saving you time and increasing engagement.
It is also useful to pre-plan weekly content calendars to help you create posts that are directly aligned to your overall strategy. This calendar should include awareness days related to your business, product launches, industry events and awards.
- Social media analytics
Astoundingly, 40% of businesses fail to track their social media activity at all, meaning they have no idea if anything they are doing is working. By tracking metrics over a weekly, monthly and quarterly basis, you can quickly see if changes need to be made to your social media strategy.
Some metrics that should be analysed are:
- Facebook: reach and engagement
- Twitter: impressions, visits and mentions
- LinkedIn: impressions, clicks and interactions
- Instagram: likes, comments and mentions
- Google+: views and actions
- Have a clear social media strategy
Your strategy should define how you’ll use social platforms to achieve communication aims. The strategy should work within the context of the overall business and in parallel with other channels.
A lack of social media strategy hands the advantage to your competitors as they work at engaging customers through clear goals, objectives and targets. By having a framework through which to plan, prioritise, execute, measure and optimise, you are likely to see better results as your activity has a sense of direction.
- Be socially engaged
Social media is constantly evolving and it is vital to stay up-to-date with any changes. With new algorithms, features and updates, the social world is changing every single day. Becoming complacent with your social media can instantly put you behind the competition.
Get involved in conversations with your customers by capitalising on hashtags and using keywords. It is important to respond to both positive and negative feedback as this shows your customers that you value their opinions.
Use social media channels to portray your brand’s personality and avoid overt sales messaging. If you need help with social media for your business, please don’t hesitate to get in touch with the team. We can help you create a social media strategy and regular quality content that will appeal to your target audience and help build your community. Just drop us an email: firstname.lastname@example.org