We have launched a new, expanded programme of media and social media training from our established academy.
Alongside Katie King, Zoodikers MD and international speaker, we are thrilled to welcome BBC newsreader and Classic FM DJ Nicholas Owen and national newspaper journalist Justine Smith on board.
Zoodikers Academy offers a broad range of competitively-priced workshops to arm your business with the tools it needs to be seen and heard, drive performance and sales, and engage with customers and clients more effectively. From PR professionals to CEOs, start-up entrepreneurs to sales executives, we are here to help you create new media and social media strategies, maximise the impact of your existing communication channels, prepare for promotional campaigns, or simply help you navigate the ever-evolving digital universe.
Our courses in Kent, London and Brighton offer delegates from all sectors and backgrounds basic or advanced hands-on training. Or we can come to you, creating packages of in-house training anywhere in Europe, tailored to the needs of your company or a specific team or department.
Book online, contact the academy team on 01892 520123 or email firstname.lastname@example.org for more information.
Social media fundamentals
Our experts will guide you through the core platforms, helping you set up accounts and learn how to use them effectively to develop and promote your business, drive performance and engage with your market or sector effectively. You will leave us feeling confident in your skills with an understanding of which platforms best suit your needs and how to use your time on them to optimum effect.
Led by Katie King, a strategic marketing consultant, social media trainer and international conference speaker, this course is a half day introduction to Facebook, Twitter and LinkedIn, Youtube and Google+, Pinterest and Instagram
You will learn how to set up accounts, gain an understanding of how different platforms work, why you need to use social media for business, how to engage with potential customers and how to create the perfect content for your audience including tips and tricks to boost your following.
Advanced social media
A well-executed, committed campaign over the right social media platforms can be sales or marketing gold. This extensive workshop is for anyone who already uses these platforms but wants to be an expert. You will learn to tweet your way to the top, evaluate, analyse and optimise. Our experienced trainers will introduce you to the virtual treasure chest of free digital tools out there to extend your reach and influence over carefully targeted audiences.
Led by Katie King, a strategic marketing consultant, social media trainer and international conference speaker, the course will help you optimise the impact of your existing accounts and incorporate free tools to extend your reach and influence over target audiences.
The future of marketing
Digital channels have fundamentally disrupted the business landscape, forcing organisations to adopt new ‘social business’ strategies for integrated marketing, sales and HR. But just as we’re getting comfortable with exploiting Twitter and Instagram, we now have to brace ourselves for the impending impact of Artificial Intelligence (AI) and immersive technologies such as Augmented Reality (AR).
This 90-minute webinar will ensure that you stay ahead in this fast paced world.
We’ll cover effective marketing strategies for tomorrow’s world and how you can evolve into a social business, the intertwining worlds of sales and marketing, where salespeople embrace thought leadership for social selling, whilst marketers adopt the latest analytics tools for lead generation and how we need to embrace AI in our homes and in our businesses.
The course will look at measuring ROI and you’ll leave with a personal action plan so you are fully prepped to embrace this change.
The traditional salesperson is dead. Don’t fade away with him. If you’re not already selling socially, you need to be. If you are, there are undoubtedly many ways you could do it better. Our workshop will help you navigate your way through the dazzling array of digital sites, tools and tricks available to help you understand, reach and engage with your target market with ruthless efficiency while maintaining a human touch. You will leave us confident that your sales performance will be boosted dramatically.
We still believe there is nothing like the warm human touch to build lasting relationships in sales however, and will teach you how to build this into your digital and face-to-face sales strategy.
You will learn what social selling can do for you and your company, which platforms and tools are best suited to your business, how to use them effectively using a social selling strategy and how to integrate digital marketing, customer services and sales across your business.
LinkedIn Sales Navigator
For almost anyone in sales, the investment in this invaluable tool promises to reap rich rewards in terms of understanding, reaching and engaging with your market in ways that have never been possible before… but, only if you know how to use it to its full social selling potential – and are well versed in its delicate etiquette. The tool can help you find customer bases and opportunities you didn’t even know existed. How do you convert that almost bottomless mine of information into relationships and sales?
Our team, led by Katie King, a strategic marketing consultant, social media trainer and international conference speaker, will help you navigate your way through this treacherous goldmine and exploit it effectively to dramatically increase sales and improve your performance.
Creating and curating content for media and social media
There are few businesses in the world that would not profit greatly from attracting and engaging customers, influencers, the wider public and the media through lively, relevant and timely content. This workshop will help you make your content shine and be shared across a variety of platforms, from press releases to blogs to infographics. You’ll learn how to measure the ROI of your activity and constantly adjust your strategy and output to keep your carefully targeted audiences interested.
Your consumers or clients will be influenced by the material they read and see across a broad spectrum of media, traditional and social. This course will help you understand where they are, how to reach them and how to get them interested in you and your business.
Our comprehensive workshop, run by Katie King, a strategic marketing consultant, social media trainer and international conference speaker, and Justine Smith, national newspaper journalist, in-house public relations and consultant PR expert, will help you decide on which of the many platforms and outlets to focus, what to share and write, how to write it and how to get it to the right audience.
The strategic impact of social media on your core business functions
Consider how to restructure your team to meet your longer term goals.
Learn how social media impacts recruitment and retention of staff.
How can you, as a senior leader, become a thought leader to help the organisation achieve its goals.
How can you ensure return on investment from your increasing marketing budget?
Post-merger marketing: how to overcome issues surrounding branding, identity, culture and values.