Businesses are reaping the benefits of digital marketing, leveraging advantages that traditional marketing strategies simply can’t offer. Digital marketing allows marketers to track consumers and see accurate results in real time. Content can also be directly focused and personalised to the individual consumer, making marketing efforts much more effective than traditional methods. Digital content can be analysed and adapted to trends based on real data, which can increase competitive advantage as well as ROI and revenue.
If you want to make sure you’re using your digital marketing budget effectively, read our top ten tips for great digital marketing:
- Create quality content
Quality beats quantity. Quality content should be relevant, helpful and shareable. The value of digital marketing to businesses is in the ability to promote quality content that builds engagement with your brand. Digital marketing efforts should always be focused on your audience and their needs.
- Be website and mobile friendly
A business website which is easy to navigate with clear content is really important. Websites that are poorly assembled only put the user off. Careful thought must also be given to how the website will be viewed on a mobile phone or tablet too as over 8 in 10 internet users will use a smartphone to access the web regularly over using a desktop. Research from Wired reveal users are 5 times more likely to leave a site that is not mobile friendly. Customer engagement will increase if the website works seamlessly across all platforms which means you are closer to that sale.
- Develop a strategy
Time should be taken to plan and develop a clear digital marketing strategy that will underpin business growth and campaign success. The strategy should define which marketing platforms you’ll use and the types of content that should be drafted for each. Without a digital marketing strategy, advantage is given to your competitors as they work to engage both existing and potential customers through clear goals and objectives.
- Don’t underestimate email marketing
Many businesses see email as an irrelevant aspect of marketing as social media has expanded. However research from Campaign Monitor has revealed that you are six times more likely to get a click-through from an email campaign than you are from a tweet. Your email marketing strategy should be focused on useful content such as blogs and guides. Emails should be interesting and informative, if you wouldn’t want to read the email you’re sending, don’t send it.
- Be consistent
Your digital marketing should be integrated into your overall marketing plan and used as a tool to achieve key objectives and goals. A good digital marketing strategy should accurately portray your brand, key messages and target your core audiences, whilst ensuring synergy with other marketing activities.
- Analyse, analyse, analyse!
Measure the effectiveness of your digital marketing. Use Google Analytics and social media statistics to help you find out how many people are looking at your content and how you can better target them. It is reported that 40% of businesses do not track their marketing activity, meaning they have no idea whether their endeavours are working.
- Take advantage of social media
Social media provides a perfect opportunity to connect with your existing and potential customers directly; therefore it is vital to keep them engaged through regular, fresh content. Leaving accounts inactive for too long decreases levels of customer loyalty and brand recognition.
- Keep a personal touch
Personalisation can be a powerful tool to boost engagement, drive value and ultimately ensure consumers return. The key to content’s success nowadays is to ensure it meets the needs and preferences of your targeted persona. Gartner reports, organisations that have fully invested in all types of online personalisation will outsell companies that have not by more than 30% in 2018. By personalising digital tools, a more intimate relationship will form between the brand and consumer.
- Utilise visuals
With today’s population having an attention span of seven seconds, visual marketing is a highly effective way of storytelling and helping to attract and engage consumers through digital media. Tweets with visuals receive 18% more engagement, 89% more favourites and 150% more retweets than written content alone. Visual content is easier and faster to process and the impact it brings to your digital marketing campaign is undeniable.
- Invest in SEO
How your company is ranked on search engines is important to consider. The best way to test this is through thinking about the search terms prospective customers might use. Top positions on search engines receive a majority of impressions and clicks, resulting in significant traffic increases. A report from Google has revealed that 68% of those who use the search engine never look past the first page. SEO increases brand awareness and is one of the most cost-effective marketing strategies as it targets users who are actively looking for your products and services.
If you’re looking for support with your digital marketing or social media, drop us an email at email@example.com.