Simple Instagram dos and don’ts for businesses, part 1

Instagram has quickly become one of the most popular social media platforms for businesses. Its visual focus differentiates it from other tools and provides brands with a new opportunity and way of showcasing what they do. If done right, it can be an effective marketing tool and it can be reasonably simple to master. Here are some of our top tips for creating a powerful Instagram presence.

Do set goals

Whether it’s reaching a certain number of followers in a particular time frame, running a specific campaign, or driving click throughs to your website, there are so many different ways to measure the success of your Instagram account. Which leads us to our next point…

Do have a purpose

Setting up an Instagram account because you feel like you probably should isn’t going to get you very far. If you can’t think of a strong reason for creating a profile, then think about how it could benefit your business. Could it be a way to raise brand awareness, engage with your local community, or showcase your products?

If you really can’t justify the time, effort and even money that it could take up and it sounds like more of a chore, then don’t worry, it just might not be for you, and that’s ok.

Do post regularly and consistently

People may be reluctant to follow you if you don’t post regular content. Fix a certain number of posts that you’d like to publish a week and stick to it. We recommend 4-7 good posts a week.

But don’t post for the sake of it

Your content needs to be meaningful and exciting. Remember that as you build your profile, it will become an insight into your business and you want to give a good impression; you definitely don’t want to bore your audience.

If you’re struggling to come up with good content ideas, try thinking outside the box, do some research and see what others are doing, and perhaps even redefine the raison d’etre of your profile. Remember, quality over quantity.

Do keep content consistent

You may have several themes throughout your Instagram portfolio, and you might use your profile for a number of different purposes, but make sure that the message you’re sending about your brand or product and the image and visuals are consistent. We’re not saying that your profile must be perfectly coordinated, just make sure that it makes sense to your followers and portrays a strong overall image.

Thinking about the impression you want to give and the message you wish to send your audience is a good starting point. Then set some simple guidelines based on how to best communicate your brand, get creative and have some fun with it.

Want more? View part 2 here.