We’re already mid-year and thankfully we are starting to see the beginnings of summer. This time of year is a great opportunity to stand back and take a look at how your social media activity is performing, before everyone sets off on holiday. Are you seeing the engagement levels you’d hoped for? Are you attracting the type of followers you set out to reach? At what times of day/week do you see most interaction?
When evaluating your progress, have a think about where you might be going wrong or ways in which you might be able to tweak your strategy. The world of social is constantly evolving, so have a think about what may have changed in the past six months.
To help you out, we’ve also compiled our top five common misperceptions about social media which we have identified during some of our training sessions. Let us know if you have any extras to add by tweeting us @Zoodikers.
- You might not need to post as often as you think
Buffer, a handy social media tool, recently released some intriguing nuggets of wisdom into how they’ve managed to increase the company’s Facebook reach and engagement by 330%.
They found that they were posting too much content to Facebook that just wasn’t resonating with their target audience. What did they do? Implement a one or two post maximum per day. This has led to some dramatic results – just take a look here.
- I need to be on every platform
This isn’t usually the case. Take the time to understand where your audience is most active. Our Six Step framework should provide some useful guidance on evaluating your audience. Unless you have the right content tailored for each platform, it’s usually best to focus your efforts on where you’ll see most return.
- Facebook is only for B2C
This was often understood to be the case a couple of years ago but things have drastically changed on the platform. The algorithms the social networking giant uses to sift through content and decide which posts show up on your timeline are constantly being updated.
According to Pew Research Center, Facebook continues to have the most engaged users with 70% logging on daily, including 43% who do so several times a day. 74% of people also say they use Facebook for professional purposes.
With the potential to tap into this audience, it makes sense to consider Facebook for in your B2B campaigns. If you have some budget, the platform offers excellent targeting options.
- The more hashtags the better
#Not #every #word #needs #a #hashtag. So often abused and excruciating to see, posts with overuse of hashtags simply defeat the object. Respect the humble hashtag and use it only when necessary.
See what’s trending and get involved by adding your comments and using the relevant hashtag. See what’s being discussed in your industry and jump on those relevant terms. If you’re at an event it makes perfect sense to adopt the hashtag. Users can now search keywords on Twitter so incorporate them into your post.
Just take a look at these triumphs and disasters for some inspiration.
- I don’t have time
Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers (HubSpot). We’re all running around from one task to the next and social can sometimes fall to the bottom of the list.
It’s important to make the time and feed the beast you’ve created. Remember that there are tools out there to make your online life easier to manage. Last week’s blog has details about scheduling tools such as Hootsuite and HubSpot.
A bonus misconception we thought it was worth mentioning: “Growing my follower numbers is my #1 objective.” That’s fine if everything else is going swimmingly. Are you getting the right leads? Are you following them up? Consider broadening out your objectives to reach your ultimate goal. You’ll be happier for it.
Any questions, just drop the team a line on 01892 520123.